Would you ever walk into a doctor’s office and immediately demand open-heart surgery without any formal medical consultation and diagnosis? Of course you wouldn’t. No one questions why we as a society demand special measures of care when dealing with our health. The importance of selecting and consulting with the right physician seems innately logical. We go to great lengths to obtain two, three or even four professional medical opinions before accepting a diagnosis and any recommended procedures.
So, what’s the point? What’s the correlation with real estate? Though the purchase or sale of real estate property is not a matter of life or death, it nevertheless, is an important event that occurs in someone’s life. A real estate transaction typically involves the largest exchange of money that any one person will experience in their lifetime. It often is the center of stress, anxiety, happiness and elation, and often a rollercoaster of all these emotions. The right or wrong decisions in a real estate transaction can result in the loss or gain of thousands of dollars and could be the cause of either great frustration or great joy. So, if this is the case, why do some real estate agents not take the same amount of care when dealing with clients as medical doctors do when consulting with patients? Furthermore, why do consumers think that it’s a wise decision to self-diagnose their own “housing” sickness and prescribe solutions or medication for themselves? Wouldn’t it make sense to engage a real estate professional for consultation and expert advice before undergoing any form of “housing operation”? Okay, I know I’m using a lot of puns here. But seriously, it is very important to recognize the value and benefit that a REAL estate professional can bring to a real estate transaction and to those involved. That said, equally important is the need for consumers to avoid representation by the wrong kind of real estate agent. So, to help avoid them, here are 3 tell-tale signs of a FAKE estate agent:
1.) He is a "YES" man. - Be extremely leery of any real estate agent that does exactly what you ask, almost robotically, without asking you probing or clarifying questions in return. Get a sense of whether the agent is truly seeking to understand your entire circumstance or is he or she just a "YES" man or woman. An agent cannot possibly give expert guidance without understanding the parameters, influences, variables and full scope of your personal situation. A FAKE estate agent will simply take orders. A real estate professional will uncover important information by asking purposeful and meaningful questions.
2.) He doesn't know WHY. - Ask a prospective agent to substantiate their “professional” opinion with market facts and supporting data. If the agent can’t provide you with market data, interview the next agent. A FAKE estate agent tends to only say "what" they will do but often cannot tell you "why". This is how you can begin to separate the true professionals from the pack. A real estate professional should recommend calculated moves.
3.) He has no process or plan. - Ask the agent about their "process". Ask them to define in steps how they will get the job done. A real estate professional has a plan. While our business is customized and tailored to individual client needs, there should still be framework by which a professional conducts their business. This is not a fly-by-the-seat-of-your-pants type of business. We're in the big business of peoples lives, money, equity, long-term commitment, and so on. Don't put this task in the hands of someone without a plan of proven methods.
To avoid working with a FAKE estate agent, contact RHOAD & CO. where real estate agents are trained to be "real estate doctors". We take our profession seriously. This is not a company whose main goal is to profit on high-volume and unit numbers. We know that our daily job involves real life circumstances, difficult challenges, and human emotions. At RHOAD & CO., we value and know the importance of understanding each client’s individual circumstance and need for a personalized prescription. At the core of our company mission, vision and values are these convictions. As the owner of RHOAD & Co., allow me to wish you "healthy living"! And, remember... should you need to make a "house" call, we'll have a real estate doctor standing by!